How does BASF define innovation?

BASF defines innovation as developing products and processes that create value. This definition emphasizes the importance of creating new offerings or improving existing ones in a way that benefits customers and the market, rather than merely changing strategies or cutting costs for short-term gains. Innovation is viewed as a comprehensive effort that encompasses research and development, technological advancements, and the ability to meet evolving customer needs.

In this view, value creation is fundamental to innovation because it implies not just novelty but also utility and relevance in the marketplace. The focus is on sustainable advancements that contribute positively to both the company and its stakeholders, rather than on maintaining the status quo or making superficial changes without a deeper impact on product excellence or customer satisfaction. By emphasizing value, BASF shows its commitment to long-term growth driven by meaningful innovations.