In which sector does BASF focus its 'Personal Care' product innovations?

BASF's 'Personal Care' product innovations primarily target the cosmetics, skincare, and haircare sectors. This focus is due to the company's commitment to addressing the growing consumer demand for effective and sustainable personal care products. BASF develops a wide range of ingredients and solutions that enhance product performance and meet the evolving needs of consumers in terms of safety, efficacy, and eco-friendliness. By concentrating on cosmetics, skincare, and haircare, BASF can leverage its expertise in chemistry and formulation to provide innovative solutions that deliver tangible benefits to both manufacturers and end-users.