Mention a key feature of BASF's digital transformation strategy.

Leveraging big data and analytics is a cornerstone of BASF's digital transformation strategy. This approach allows the company to analyze vast amounts of data to gain insights that can improve operational efficiency, enhance product development, and drive customer engagement. By utilizing big data, BASF can identify trends, optimize supply chains, and support decision-making processes across various business units. This data-driven focus not only improves internal processes but also enhances the customer experience through more personalized services and products.

Other strategies mentioned, such as increasing physical stores or focusing solely on digital marketing, do not align with the holistic digital transformation that BASF is pursuing. Additionally, the implementation of manual processes contradicts the very essence of digital transformation, which aims to streamline operations and incorporate technology to reduce complexity and manual workload.